Do you have the right strategy for Snapchat success? Check out these 5 tips to building the right program for this rapidly growing platform.
Ready to step up your Snapchat game?
There’s no time like the present to hop aboard this platform that has over 100 million users every single day. Recently announced features and updates make it clear that new opportunities to market on the platform are right around the corner.
But your journey to success in Snapchat marketing will rely largely on the approach you choose to take. Unlike other platforms where you can perfect your content long before you share it, your snaps will need to follow different rules to resonate with your followers.
Here are 5 tips to developing the right Snapchat strategy to build a strong following for your brand…
1 – Create A Calendar
Snapchat = live video and real-time pics. Unlike other channels, where you can create and edit your content before sharing it, the point of Snapchat is to be authentic. But that doesn’t mean you have to constantly scramble in order to have fresh content to share.
Creating a calendar is the easiest way to make sure you post regularly and share stories that your followers want to see. At least one snap a day will keep you top of mind for frequent users of the app. However, modern marketers focus more on quality on than quantity.
Simply take a look at your existing content calendar and see where creating Snapchat content can comfortably fit in. The leverage your existing content themes to make sure your stories stay aligned with your brand voice.
2- Keep It Super Simple
Much like instructions in Mission Impossible, your snap will self destruct in 10 seconds or less. Instead of being stressed by the restriction, accept it as a positive.
Limited time means keeping things simple and concise. You’ll only have a small time to evoke emotion within the consumer. That means there’s not much time to overthink things or complicate your content.
Try to create images and videos that lend themselves well to being enjoyed in short bursts. Stick to content that provides an obvious value to whoever watches it. You can educate, entertain, or inspire. As long as you keep things simple and have a clear purpose creating your Snapchat content will be a breeze.
3- Be Authentic
You may be used to creating perfectly polished content for other channels, but Snapchat is a little different. A huge part of the platforms appeal is the fact that Snapchat stories tend to be a little off the cuff.
While it helps to have a calendar to guide your stories, the content itself doesn’t need to be perfect. The Snapchat crowd appreciates authenticity over perfection.
That means it’s ok to relax a little. Share some behind the scenes views of what it takes to create your product or service. Get up close and personal (in a professional way) with the views of senior leadership. Loosen up to gain approval from the crowd.
4- Cross Promote
If you’re active on other social channels you should use them to grow your following on Snapchat.
Share your snaps on Facebook, Twitter, or Instagram to give followers a taste of what they are missing out on if they don’t follow your Snapchat channel. Host live-events or offer incentives on channels where you have a large following to encourage growth on your Snapchat handle.
Use cross promotion for your advantage and the results will follow.
5- Don’t Give Up
Snapchat continues to grow as one of the next major social networks. Just think, a few years ago marketers questioned whether or not it was worthwhile to invest in Facebook because it was so focused on consumers and didn’t provide much structure for brands.
Fast forward years later and the early adopters are still winning. Though Facebook moved towards a pay-to-play model, brands who grew major followings were in a prime position to buy cheaper ads and make the most of their large network.
Snapchat has already announced some major changes that suggest they’ll soon move to start cashing in on their user based through letting brands advertise. Stick with your snap strategy now and it’ll pay off soon!