An underdog. An overnight success story. Snapchat is one of the most unusual social networks to make it big online. But it took some grit to get to the app we know and love today. Read these 4 things you may not have known about millennials favorite social network.
A simple concept, that had a quite rocky start, suddenly grew to take the social networking world by storm.
Snapchat is intriguing all on it’s own, but getting a behind the scenes view on what it took to make things happen is even more interesting. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat…
The First Version Had Serious Coding Issues
They say practice makes perfect. That’s true for coding too! The original Snapchat struggled to operate, drained users batteries, and didn’t run too smoothly. It had potential, but took multiple iterations to become the product we know and love today.
Facebook Tried to Buy Snapchat
Snapchat turned down a $3 billion dollar cash offer from Facebook pretty early in the game… and people thought they were crazy. No one could understand why the fledgling app would turn up their nose to that kind of cash and support from a tech giant as large as Facebook.
But their leaders were wise to do so. Snapchat continued to grow on its own terms and has stayed focused on being true to their pure real-time interactions (until recently). By doing so, they are now reportedly raising capital on a valuation of $20 billion.
Snapchat T’s & C’s Give Them More Freedom Than Most Realize
Snapchat is the happy social network where everything is casual and temporary… or so you’d think until you really dug into their terms and conditions language.
If you take a close look at the documents you’ll see that they actually own your own content and are free to do with it what they’d like, including sell it! The terms of service read:
“You grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”
Other social networks follow the same rules. However, most of their followings weren’t built upon the idea that consumer information wasn’t being stored.
Snapchat Has Plenty of Hacks To Make It More User Friendly
Want to store a pic that’s really supposed to disappear in seconds… take a screenshot. Feel like filming for more than 10 seconds… use this iPhone hack.
Pay a quick visit to the iOS App or Google Play store and you’ll also find a number of other apps that act as Snapchat companions to expand their original functionality.