Think Google+ is dead? Think again! Modern marketers know that Google+ strategy can still play a major role for successful search marketing programs. Cast aside your preconceived notions and listen up as we share 3 ways you can still use Google+ to share your content, increase your ranks, and make strong connections with influencers.
Google+ is Google’s social network. It was designed in an effort to make sharing digital content like sharing content in real life.
Unlike Facebook or Twitter, Google+ has the added benefit of being a part of Google’s digital ecosystem. This means your activity on Google+ can also influence your digital experience as you navigate through other Google products such as search, maps, and much more.
A large part of the Google+ foundation are “Circles”. Circles are specific groups of people you decide to share content with. Instead of just publishing content on your wall for everyone to see, you might share specific content with your circle or friends and a different type of content with your circle of co-workers.
If you’re wondering why you should care about Google+, you should look at a few ways it can benefit you and your business.
• SEO (Search Engine Optimization)
Millions of people use Google to search for things every day. Consumers are doing research, reading information, and looking for products and services to buy. You want to make sure that you business is a part of that consideration set, and ranking highly in Google is an easy way to do it.
If you want to increase your Search Engine Optimization, SEO, you have to consider one thing—Google will always favor itself. When you share pages from your website on your Google+ page, you are helping your business rank higher in the Google Search Engine.
It also increases your chance of actually having your target audience see you. In other words, it gets you “out there.”
• Reaching Influencers In Your Space
Google+ has been around for a while. Even though usage on the network seems low there are many high level influencers in the technology space that are very active.
This provides an opportunity to build connections and relationships with these influencers on a channel where they have a little room to breathe and may not have as many fans. Building these connections in an uncluttered environment gives you a chance to have deeper conversations and really get to know them.
Not many take advantage of this often overlooked perk of this social network.
• Efficient Content Sharing
If your clients/prospective clients are using Google+, you’ll have the ability to target your content a way that is easy and efficient. It can be much more effective than other social networks.
Using the “Circles” on Google+, you can place followers into categories. This is similar to email lists. You get to choose who your content goes to. By doing so, you can send your piece of content to your entire audience or specific circles of your choosing.
You may want to send out one type of information to prospective clients, and another type to those who are already your clients. This avoids the wasted time of your clients reading material meant for those who don’t already know and trust you.
They’ll appreciate not getting “junk” from you. They’ll only get valuable information intended for them. This makes sharing on Google+ much more efficient and effective.
But Is It Really Worth It?
While many still question whether or not being active on Google+ is worthwhile, modern marketers know the answer… yes it is! By simply sharing your content on the network you can gain favor with Google. It shouldn’t be the foundation of a social media strategy. But still, if you have the time and are willing to put in the effort, Google+ can play a role in helping to improve your SEO and allow you to make new connections.
Getting started will only take you a few minutes. You can make an alert in your calendar, once a week. Let it remind you to play around with Google+. Before long you’ll be remembering to go and post your newest blog or sale without the reminder. You can also use an automated publishing platform like Hootsuite to keep your activity going.
In addition to sharing your own content, you can engage with others as well. Simply join conversations by commenting on updates you find interesting.
Do you include Google+ as a part of your social media strategy?
Tell us in the comments below.